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What is Online Integrated Marketing?
A simple explanation of Integrated Marketing is combining traditional advertising like Print Media, Promotional Products, Radio, Television, and Billboards with new online marketing strategies like Video Websites, Search Engine Optimization, Print To Web Campaigns, Data Capture, Social Marketing and Video Marketing. Traditional + Online Marketing = Compounded Optimal Results
Print To Web Campaigns With Data Capture
A Print to Web Campaign is based on using “shot gun” advertising and marketing strategies introducing your business, service and “Brand” to the masses and inviting the viewer to take a closer look by visiting a Companion Booster Site. Holy Angels used video to attract attention.
Holy Angels Academy Print To Web Campaign
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Print To Web Campaigns With Data Capture
Christian Central Academy decided to show a Flash image slideshow to capture their prospective students attention and the attention of the parents involved. They sent out a postcard that had a unique URL that the viewer would complete to attend a special event at the school.
Christian Central Academy Print To Web Campaign |
Companion Booster Websites Prompt People To Act!
A Companion Booster Site is a uniquely built 1 page website that is branded to match your current advertisements' “look and feel”. Rather than dropping a potentially interested viewer into your main website to get lost and confused the Companion Booster Site acts as a “bridge” leading the visitor from the advertisement and prompting them to Act!
The Companion Booster Site should first welcome the person in and thank them for taking a closer look. We will include a professional video of your product, service, or key personal in your organization. The Video can be shot in our Target Group Studio (complete with Green Screen/Chroma Key technology) or on location at your place of business. We can script out a situation and even have actors and actresses ready to go if your staff is camera shy!! The idea is to make the viewer feel comfortable with the person speaking and the company it represents. It is designed very specifically to bring down the barriers that hold many back from taking the next step! The next step is a "call to action" from the viewer that could be anything from calling to set an appointment, placing an order, completing an online data capture form, to sending your company an email requesting more information on your product or service.
In the Companion Booster Site we can add a mini set of key questions that will be data captured. These are the questions you would most want answers to in helping to understand your clients' wants and needs, thereby, leading them to the next step. Since many viewers of your message are afraid to pick up the phone, gathering this key information will allow someone from your organization to initiate the contact and call the potential client avoiding potential “lost opportunities”!
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Companion Booster Site Samples With Data Capture
Local Google Rankings as of 11-12-2010
Local Keywords: "utility bill audits buffalo" # 3 front page..
Local Keywords: "cost management buffalo" # 1 front page.
The Companion Booster Site may also include a survey, coupon or offer a unique promotional gift or digital premium as an incentive gift to fill out the quick survey. Our Companion Booster Sites are a very effective tool for getting much better results, increasing ROI (Return On Investment) and sorting who is interested and who is really interested!
The best part is our Companion Booster Sites can be “Organically Search Engine Optimized” pushing both this site as well as your main website to the top in Google search rankings without using expensive “Pay Per Click Advertising”.
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Electronic Referral System (ERS) Generates More Referrals Than Ever Before!
We all know the power of Referrals!! Word of mouth advertising is by far the most effective way to promote your organization and your brand! So why are so many not taking advantage of this powerful way to promote? Why are the people that are using word of mouth advertising not really taking FULL ADVANTAGE? Our belief is until now most organizations do not have a formalized system for their staff to follow and take advantage of.
The Target Groups (ERS) Electronic Referral System is a pre-written, editable email template used to refer the services of a quality company to your happy clients' network of close contacts. This system is complete with custom pictures or video, personalizing the communication to their closest contacts. Since the email is delivered by your client to their closest contacts the e-mail will not go into the spam folder and most importantly will be opened and well received by the recipient.
 The Target Group
"Motivating People - Driving Results"
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Having somebody refer your organization is not only an effective way to advertise and market but it is a personal endorsement for your organization which is more powerful than even an expensive television commercial! We finally have a effective way to generate the referrals every organization needs to really prosper and take their business to the next level!
Our Electronic Referral System can even include a signed gift certificate which can be used by person receiving the message as a special offer for knowing your client (the sender). If needed we can add our custom points system to help motivate your client with points for every reply back you get from referring you. Points turn into great gifts making this a WIN – WIN system for growth!
To see a sample Electronic Referral System click on the screenshot below or just click here.
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Video Marketing & Video Thumbnail Images In Google Get Your Business Noticed Immediately and Separates You From The Competition!
Video marketing is an outstanding way to spread your message and strengthen your brand; the use of online videos to spread a message about your products, services and your organization. The video can be on your own Web site, made into a branded mini business card DVD, or uploaded to numerous video-sharing sites such as YouTube.com. The video can be serious or funny; a talking head or action. One thing it should NOT be is long – shorter is better and more likely to go viral. At the Target Group this is what we do best! We can do all of this for you and more so you can focus on the things you do best in operating your business!
Video Search Engine Optimization - Video SEO (Search Engine Optimization) is the process of using keywords for videos that we upload to numerous video-sharing sites such as YouTube to achieve higher rankings in search engines then ever thought possible.
Video Websites - Video Websites are simply “Websites That Work"! If a website does not have any video content it will most likely be passed over by the viewer. Video catches the viewers’ attention immediately and should open as soon as the website loads. It should be found on the front page or home page of a website to initiate a call to action from the viewer. 95% of our clients websites contain video.
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Google Video Thumbnail Image Examples
Imagine looking for a specific type of organization on the internet and when the listing comes up directly in front of your listing is an image of a video making your listing stand out above all others. Do you think this will draw attention to your listing? The answer is YES! Everyone knows Google has a video search engine which includes nothing but video thumbnails. However when these Video Thumbnails are found in a general web search it stands out and catches the viewer’s attention immediately. Let the Target Group help your listing stand out from the rest! Click on the links below to see how a Video Thumbnail Image in the Google webpage search section stands out from the rest of the links and draws a viewers attention to click on it first!
UtiliTarget
Elite Specialty Meats
Jim Kelly & Brian Sebastian Strategic Alliance
CAO Head Start Academy
Motivating Employees's Buffalo NY
Weight Loss Ear Staple Orchard Park
Westermeier Martin Dental Care Video
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Video e-Newsletters Drive Results!
Video e-Newsletters are an innovative way to engage, entertain, and educate your customers, employees, and associates. Video e-Newsletters are delivered via email with a short movie included instead of just text or images. Best of all Video e-Newsletters get published on the web and are ranked in all major search engines. While regular emails get deleted video e-Newsletters can be found and viewed by anyone searching the net looking for the services or products your company sells. A Video e-Newsletter gives your firm a major web presence quickly!
Deliver 12 Video e-Newsletters to your customer or subscription email list database and you have generated 12 Companion Booster Websites about your business. Having multiple sites allows each one to empower the other giving them maximum power and propelling them to the top in Search Engine rankings helping your organization dominate the page!
A Viral Video e-Newsletter Marketing Campaign Will Give Your Company A Huge Web Presence. Click on the links below
Westermeier Martin Dental Care
The Target Group
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To learn more about Video e-Newsletters click on the screenshot below for details or click here for details.
Give Your Company A Global Web Presence Immediately With A Viral Video e-Newsletter Marketing Campaign From VideoeNewsletter.com. Check out how our client Westermeier Martin Dental Care utilized their Video e-newsletters on an archive page by clicking on the screenshot below. Archived Video e-Newsletter pages are also ranked by Google. Click Here or on the screenshot below to see an example.
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Online PowerPoint Presentations
These great looking presentations can now be viewed online full screen and search engine optimized. E-mails can be sent to your customer base and potential clients with a link and image of the PowerPoint embedded in the email. All the viewer has to do is click on the link and the presentation opens up (full Screen option). This is a powerful new way to deliver your companies message. Click on the screenshot below to view ours. It even includes video!
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Social Network Marketing
Social Network Marketing Is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks like Facebook, Twitter and LinkedIn. It’s not just for individuals anymore. It’s for business as well. We can help your firm engage in this new technology and give you the marketing power this new technology offers immediately.
We Specialize In Viral Marketing. Viral marketing simply means sharing information your company publishes on the web that is forwarded to the viewers contacts. Click on the Share This icon below to see how it's done!
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Clone Optimization Websites
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